The functions of smart watches are becoming more and more abundant, and new products are constantly appearing in the market, which is one of the reasons for the growth of the smart watch market. With the continuous upgrading of technology, the functions of smart watches are more diversified and intelligent, which can meet the changing needs of consumers.
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The smart watch market is showing a steady growth trend and is expected to reach 160 billion US dollars by 2023. The application scenarios of smart watches are also becoming more and more diversified, from the initial health monitoring, notification reminders, to daily life, fitness, travel and other applications are gradually popularized. Among them, smart watches are the most widely used in the field of fitness and sports. According to statistics, more than 150 million people around the world use smart watches for sports monitoring and data management.
Smart watches not only have broad market prospects in the field of personal consumption, but also have been recognized and applied by enterprises, governments, and medical fields. For example, in the fields of construction and dangerous operations, smart watches have become an indispensable safety protection equipment; in the medical field, the application range of smart watches is also expanding, including health monitoring, electrocardiogram monitoring, drug reminders and other aspects.
Young users are the main consumer groups in the smart watch market. According to a market research report, among young users, the penetration rate of smart watches is as high as 65%. This shows that young users have a strong willingness and demand for smart watches. Among the needs of young users, health monitoring and sports tracking functions are the most popular. More than 70% of young users said they would use smart watches to monitor health data, such as heart rate, blood oxygen, sleep, etc. In terms of sports tracking, more than 60% of users said they like to use smart watches to record sports data and calculate calories burned.
In addition, the appearance and personalization of smart watches are also important in the needs of young users. More than 50% of users indicated that they would consider purchasing a smart watch with small personalized functions or a watch strap that can be replaced by themselves to meet individual needs.